The Journey of MKBHD: From Tech Enthusiast to Interviewing Icons
MKBHD reflects on his tech journey and his passion for creating videos. He discusses interviewing figures like Kobe Bryant and President Obama.
00:00:00 MKBHD, a popular tech YouTuber, reflects on his journey and discusses his passion for creating videos. He also shares his experiences with interviewing prominent figures like Kobe Bryant and President Obama.
🎥 MKBHD is a popular tech reviewer on YouTube with over a million subscribers.
🌟 MKBHD discusses his journey as a creator and the impact of the YouTube platform.
💼 MKBHD talks about his experience studying business in college and using his channel as a case study.
🎙️ MKBHD reflects on memorable moments, including interviewing Kobe Bryant and President Obama.
00:06:09 A YouTuber talks about the impact of an interview with Kobe Bryant and how it opened doors for creators. They also discuss the influence of other creators on their own work.
🎥 The interview with Kobe Bryant was a significant and validating moment in the creator's career, opening doors for future opportunities.
🔓 The creator credits Casey Neistat for inspiring him to turn everyday life into engaging content and empowering him as a creator.
🎬 The early influence of tech creator John Morris in experimenting with cinematography and production techniques shaped the creator's approach to making videos.
💼 Creators like Mr. Beast and David Dobrik are admired for their business ventures and dedication to their craft.
🐙 The creator discusses the importance of delegating tasks and hiring an editor to increase productivity.
00:12:18 The Full Story of MKBHD: A team of five handles the technical aspects, while Marques focuses on the creative aspects like writing, camera work, and editing. Writing is time-consuming but crucial. The goal is to create interesting explainers and evergreen videos alongside reviews.
🔑 The team at MKBHD consists of five members who are skilled in various areas of production, allowing Marques to focus on creative tasks.
💻 Writing is a time-consuming but crucial aspect of creating tech videos, and Marques aims to hire talented writers to produce more informative and evergreen content.
🎥 The video production process involves thorough planning, testing, writing, shooting, and editing, with Marques being heavily involved in the editing stage.
00:18:28 The Full Story of MKBHD - Insights into hiring and building a team, the importance of multi-skilled employees, and the need for project management as the business grows.
📝 Finding and hiring skilled individuals who can turn ideas into reality is essential for scaling a YouTube channel.
🎥 Being multifaceted and having a wide range of skills is valuable when working for a YouTube creator.
✉️ Using cold outreach to showcase skills and creativity can lead to job opportunities in the industry.
📊 As the team grows and projects become more complex, having someone oversee everything becomes crucial for efficient management.
💼 Instead of hiring only to support the creator, considering hiring individuals to oversee the organization's operations can be beneficial.
00:24:36 The Full Story of MKBHD: A deep dive into the business side of the popular tech YouTuber, including deal negotiations, brand partnerships, and plans to expand into new products and channels.
✨ Diversifying revenue streams and developing products based on personal taste are important focuses for MKBHD.
💼 MKBHD spends a significant amount of time negotiating deals and working with select brands to maintain the brand's identity.
🌐 Being diversified across different social platforms and formats can provide leverage and reach a wider audience.
00:30:45 MKBHD discusses content repurposing, revenue sources, and bucket list interviews. The new version of MKBHD will have more visible moving parts and a podcast with video version.
💯 Creating content specifically for each platform yields better results.
💰 A significant portion of revenue comes from adsense and brand deals.
💻 Affiliate marketing plays a minor role in the business but could be expanded.
📒 Interviewing high-profile individuals with interesting perspectives on tech is a goal.
📺 Future versions of the MKBHD channel will showcase the expertise and identity of contributors.
✍️ The weight of anticipating audience response increases with experience.
00:36:54 The Full Story of MKBHD: A discussion on the weight of publishing, responsibility as a platform, and the nostalgia of early YouTube.
🎥 There is an added weight to publishing something new, especially with a growing platform.
🌎 Having a platform comes with a level of responsibility and spotlight on other issues.
🔗 Nostalgia for the early days of YouTube when content creation was more spontaneous and less focused on going viral.
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