The Reason Behind Lower Apple Product Prices on Amazon
Learn why Apple products are more affordable on Amazon and how Apple draws customers to its store instead of Amazon.
00:00:00 Apple products are cheaper on Amazon because Apple incentivizes third-party retailers with wholesale discounts, allowing them to pass on the savings to customers.
📦 Apple allows third-party retailers like Amazon to sell their products to reach more customers.
đź’° To incentivize retailers, Apple offers wholesale discounts, which allows resellers to sell products at a lower price.
$ Because of the wholesale discount, Amazon can sell the 2022 MacBook Air for $150 less than Apple.
00:00:59 Amazon sells Apple products at a discount, mainly profiting from accessories. Directly buying from Apple offers customization and trade-in options.
đź’¸ Amazon sells Apple products at a lower price because their profit comes from selling accessories.
🛍️ Buying directly from Apple offers benefits like customization options and trade-in discounts.
📱 Apple wants to reach as many customers as possible but still encourage direct purchases.
00:01:59 This video explains why Apple products are cheaper on Amazon and how Apple tries to attract customers to their website instead of Amazon.
đź’° Apple makes more profit when customers buy products from their retail stores.
đź›’ Apple tries to attract customers to their website by offering exclusive benefits.
đź’˛ Customers may have to pay full price when purchasing Apple products from their website.
Want to deep dive into this video?
