Unconventional Approach: Apple's Hidden Language
Apple strategically avoids certain words and comparisons in their presentations, creating a unique ecosystem.
00:00:02 Apple's refusal to mention certain words in their presentations and marketing, such as virtual reality, shows their focus on control and avoiding comparison. This was evident during their latest presentation where they discussed their New Vision Pro headset without using the term virtual reality.
📱 Apple avoids mentioning certain words in their presentations and marketing.
🔒 Apple's motivation behind avoiding these words is control over their brand.
🔄 By not using commonly used words or buzzwords, Apple avoids negative sentiment and comparisons to competitors.
00:01:32 Apple avoids mentioning Artificial Intelligence in their presentations, unlike Google. They use phrases like machine learning and ML instead. AI has a controversial public persona.
🍎 Apple avoids using the term 'Artificial Intelligence' in their presentations.
🤖 Google embraces and emphasizes their use of AI in their presentations.
⚙️ Apple focuses on phrases like 'machine learning' and 'ML' instead of AI.
00:03:01 Summary: Apple strategically avoids certain words and comparisons in their presentations, creating a unique ecosystem. Title: The Art of Apple's Presentation Style.
📱 Apple avoids comparing themselves to other companies or products and presents themselves as the only company in the world.
🖼️ AI art is accused of stealing from real artists, but Apple avoids using the word 'stealing' to protect their public image.
💻 Apple occasionally mentions that their new products are faster or better than competitors, but they generally avoid comparing themselves to other companies.
00:04:31 Apple avoids direct comparisons and instead brands their technical achievements, making it difficult to compare with other products.
📱 Apple focuses on unique names for their products and technical features.
⚡ Apple avoids direct spec comparisons with competitors.
🔒 Apple's branding makes it harder to compare their products to others.
00:06:02 Apple emphasizes the superiority of their features and technologies without mentioning specific specs, showcasing their control over the market.
📱 Apple focuses on promoting the responsiveness and smoothness of their products, such as their high refresh rate and Pro motion technology.
🔒 Apple trademarks various names and features in their presentations, highlighting their uniqueness and control over their products.
🔋 Apple avoids mentioning specific specs, like the milliamp hour size of the iPhone battery, instead emphasizing the longest battery life compared to previous models.
00:07:31 Apple plans to make their new headset smaller, higher tech, and eventually transition it into a pair of glasses with augmented reality capabilities. They strategically avoid labeling it as a VR headset to align with their vision of AR experiences.
🎧 Apple has unveiled a new headset with future plans to make it smaller and more advanced.
👓 They aim to develop glasses that combine technology and function without being explicitly called a VR headset.
🌟 Apple wants to promote the idea of the headset as an augmented reality experience rather than virtual reality.
00:08:59 Apple's presentation of their new VR headset focused on naming and setting the tone, but avoided providing details on specifications.
📝 Apple avoided mentioning technical specifications in their presentation of their upcoming VR headset.
👀 They focused on naming things and setting the tone for how they want consumers to perceive the headset.
🎥 While the visual aspects of Apple's presentations are impressive, paying attention to the words is crucial.
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