Inside the World of Simone Giertz: From YouTube to Product Design
Simone Giertz discusses her journey as a product designer, the challenges of diversifying a YouTube channel, and her experience with the Dyson Zone headphones.
00:00:00 Simone Giertz, a successful YouTube creator, discusses her viral projects, sustainability outside of YouTube, and building a unique business with products alongside her videos.
🎥 Simone Giertz is a popular YouTube creator known for her viral videos and insane projects.
🚗 She gained attention for converting a Tesla Model 3 into a pickup truck before the Cyber truck even existed.
💡 Simone discusses the importance of building a sustainable business outside of YouTube and creating products alongside her videos.
00:09:34 Simone Giertz discusses her journey as a product designer and her love for obscure vehicles. She also shares her experience with YouTube and the changes in content creation.
There is a culture of people following and filming Tesla cars, including prototypes, to post on YouTube.
The speaker owns a Volvo EV and expresses surprise at how much they love it, considering their preference for obscure vehicles.
The speaker discusses their journey into car interest and projects, including the Truckla project.
00:19:10 Simone Giertz, a YouTuber and product designer, discusses the importance of building videos around a shareable visual and creating tension and structure. She also talks about using her YouTube channel as an R&D department for product development, and her approach to building her product design business.
00:28:44 Simone Giertz discusses her electronic calendar product, which helps users track habits and goals. She emphasizes the visual representation and satisfaction it provides. She also discusses her team and goals for her YouTube channel.
📆 The speaker describes a unique electronic calendar called the 365 button hexagon cow that allows users to track their habits and activities.
🌟 The calendar serves as a visual representation of the user's progress and helps them stay accountable in various areas of their life.
📹 The speaker discusses the challenges of marketing the product and emphasizes the importance of selling the habit and the vision of a better life rather than just the product itself.
00:38:20 Simone Giertz discusses the challenges of diversifying a YouTube channel and explores potential avenues for expanding beyond YouTube through product development and other ventures.
🚗 Cars and Bids, a car auction website, became a huge success and is now one of the biggest in its industry.
💼 Diversifying from relying solely on videos and content creation is important in order to build a scalable and sustainable business.
🛠️ Finding the right products or projects to pivot to can be challenging, but it's crucial for growth and expansion.
00:47:54 Simone Giertz shares her first impressions of the Dyson Zone headphones, criticizing their heaviness and mismatched metal design. She finds the idea of using the headphones as a filtration system for purified air to be unnecessary and ridiculous. She also mentions Dyson's history of turning random products into premium items. Overall, she concludes that the headphones do not solve a problem and are not worth the high price.
🎧 The Dyson Zone headphones, along with their visor, were evaluated as a potential sponsorship but received negative first impressions due to their heavy weight and mismatched colors.
🔇 The headphones, weighing 580 grams, do not have noise cancellation and are deemed to not solve a problem, making them an absurd and expensive product.
🧹 Dyson has a history of creating premium products based on their motor and filtration technology, although the usefulness of some products, like the headphones, is questionable.
00:57:29 Simone Giertz discusses her experience as a product designer, including her novel product with an accompanying app. She also mentions the satisfaction of checking tasks off her to-do list in the app.
🚗 Saab released a prototype car in 1993 that lacked a steering wheel.
🕹️ The car was controlled using a joystick or yoke with a rotator knob on top.
📺 Simone Giertz joined the podcast and discussed her Volvo ownership and the pronunciation of GIF.
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